Terms of Use

Effective: April 1, 2026 · Version 1.1

1. Agreement to Terms

By accessing or using Growly (“the Service”), you agree to be bound by these Terms of Use (“Terms”). If you do not agree, you must not use the Service.

These Terms constitute a legally binding agreement between you and Growly (“we”, “us”, “our”). Please read them carefully.

Your use of the Service is also governed by our Privacy Policy, which explains how we collect, use, and protect your data.

2. About the Service

Growly is a family app for parents of children aged 4–18 that covers four needs in one place: helping make daily decisions, choosing the right activities for each child, organizing the family schedule with managed access for parents, caregivers and drivers — and building a long-term development track. The Service is available at app.wegrowly.com and through our mobile application.

Growly offers both free and paid features. A limited set of features is available at no cost. Additional features (including AI chat, personalized recommendations, and goal tracking) require a paid subscription.

2.1 Free Trial

New users may be eligible for a one-time free trial with no payment required. The standard trial period is 14 days. We reserve the right to extend the trial period at our discretion.

2.2 Subscriptions

Paid plans are billed monthly or annually through our payment provider (Stripe). Subscriptions auto-renew unless cancelled before the renewal date. You can manage or cancel your subscription at any time through Settings.

2.3 Pricing

Current pricing is displayed on our Pricing page. We reserve the right to change pricing with 30 days' notice to existing subscribers.

2.4 Refunds

Refund requests are handled in accordance with applicable UAE consumer protection law. Contact claim@wegrowly.com for refund inquiries.

3. Eligibility

To use Growly, you must:

  • Be at least 18 years of age
  • Be the parent or legal guardian of the child whose data you provide
  • Have the legal authority to enter into these Terms
  • Provide accurate and complete information during registration

Growly is designed for parents and guardians. A separate, limited child interface is available, but only when a parent or guardian explicitly grants access. Children cannot create accounts or sign in independently. All child access is set up, supervised, and controlled by a parent or guardian, in accordance with the UAE Child Digital Safety Law (Federal Decree-Law No. 26/2025).

By using the Service, you confirm that you meet all eligibility requirements.

4. Account & Registration

To access the Service, you must create an account using a valid email address and password. You are responsible for:

  • Maintaining the confidentiality of your login credentials
  • All activities that occur under your account
  • Notifying us immediately of any unauthorized use of your account
  • Keeping your account information accurate and up to date

We reserve the right to suspend or terminate accounts that violate these Terms or are used fraudulently.

5. Child Data & Parental Responsibility

When you add a child's profile to Growly, you represent and warrant that:

  • You are the parent or legal guardian of the child
  • You have the legal right to provide information about the child
  • All information you provide about the child is accurate
  • You consent to the processing of your child's data as described in our Privacy Policy

You are solely responsible for ensuring that any information you provide about your child is appropriate and accurate. We rely on your representations to deliver our Service.

If you activate the child interface, your child may voluntarily enter a limited set of data within that interface: a nickname, an avatar emoji, a WhatsApp number, and personal goals. You remain responsible for supervising your child's use of the child interface. All data entered by the child is used only within the child interface.

In accordance with the UAE Child Digital Safety Law (Federal Decree-Law No. 26/2025) and the UAE Personal Data Protection Law (Federal Decree-Law No. 45/2021), we require explicit parental consent before collecting any child data. You provide this consent through our onboarding flow.

6. AI-Powered Guidance — Important Disclaimers

Growly provides general developmental guidance only. It is not a substitute for professional medical, psychological, educational, or therapeutic advice.

6.1 Nature of AI Guidance

  • Growly uses artificial intelligence to provide personalized developmental recommendations based on established child development methodologies.
  • AI-generated content is informational and educational in nature. It does not constitute professional advice of any kind.
  • Our AI is based on 10 child development frameworks (Vygotsky, Montessori, Piaget, Erikson, and others), but every child is unique and may not fit neatly into any framework.

6.2 What Growly Is NOT

  • NOT a medical professional — do not use Growly for medical diagnoses or health decisions
  • NOT a psychologist or therapist — seek professional help for mental health concerns
  • NOT an emergency service — in case of emergency, contact local emergency services immediately
  • NOT a substitute for professional developmental assessments

6.3 AI Accuracy

While we strive for high-quality, accurate AI responses, we do not guarantee the accuracy, completeness, or reliability of any AI-generated content. AI technology has inherent limitations and may produce incorrect or incomplete information.

You should always use your own judgment as a parent and consult qualified professionals when making important decisions about your child's development, health, or education.

7. Your Content & Data

7.1 Ownership

You retain full ownership of all data and content you provide to Growly, including child profiles, chat messages, and uploaded documents.

7.2 License to Us

By using the Service, you grant us a limited, non-exclusive, non-transferable license to use your content solely for the purpose of providing and improving the Service. This includes:

  • Processing your data through AI to generate personalized recommendations
  • Storing your data securely in our databases
  • Analyzing anonymized, aggregated data to improve the Service (no personal identifiers)

This license terminates when you delete your data or close your account. We do not sell, share, or commercially exploit your content.

7.3 Data Handling

All data handling is governed by our Privacy Policy. Key protections include:

  • Your child's name, nickname, and date of birth are never sent to AI services
  • All child PII is encrypted at the field level
  • Data entered by a child in the child interface (nickname, WhatsApp, goals) is protected in the same way as other child data
  • You can request deletion of all your data at any time by contacting us at claim@wegrowly.com

8. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable laws
  • Provide false or misleading information about yourself or your child
  • Attempt to access other users' accounts or data
  • Use the Service to harm, exploit, or endanger any child
  • Reverse engineer, decompile, or attempt to extract source code from the Service
  • Use automated systems (bots, scrapers) to access the Service without our written permission
  • Interfere with or disrupt the Service's infrastructure or security measures
  • Use the Service to generate content that is harmful, abusive, or inappropriate
  • Share your account credentials with others or allow others to use your account

Violation of these rules may result in immediate suspension or termination of your account.

9. Intellectual Property

The Service, including its design, code, content, logos, trademarks, and all AI-generated content structure (but not your personal data), is owned by Growly and protected by applicable intellectual property laws.

You may not copy, modify, distribute, sell, or create derivative works based on the Service without our prior written consent.

The AI-generated recommendations provided to you are for your personal, non-commercial use only.

10. Limitation of Liability

10.1 Service Provided “As Is”

The Service is provided on an “as is” and “as available” basis, without warranties of any kind, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

10.2 Limitation

To the maximum extent permitted by UAE law, Growly shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Service, including but not limited to:

  • Decisions made based on AI-generated recommendations
  • Inaccurate, incomplete, or misleading AI-generated content
  • Service interruptions, downtime, or technical issues
  • Unauthorized access to your account due to your failure to protect your credentials
  • Loss of data beyond our reasonable control

10.3 Maximum Liability

Our total aggregate liability to you for any claim arising from or related to these Terms or the Service shall not exceed the amount you have paid us in the 12 months preceding the claim, or AED 100, whichever is greater.

10.4 Essential Obligations

Nothing in these Terms limits our liability for fraud, willful misconduct, gross negligence, or any liability that cannot be excluded or limited under applicable UAE law.

11. Termination

11.1 By You

You may stop using the Service at any time. You can request deletion of your account and all associated data by contacting us at claim@wegrowly.com.

11.2 By Us

We may suspend or terminate your access to the Service if:

  • You violate these Terms or our Acceptable Use policy
  • Your use of the Service poses a risk to other users or to the Service itself
  • We are required to do so by law
  • We discontinue the Service (with reasonable notice)

11.3 Effect of Termination

Upon termination, your right to use the Service ceases immediately. We will delete your data in accordance with our Privacy Policy. Data retention obligations under applicable law may require us to retain certain records (such as consent records) for specified periods.

12. Governing Law & Dispute Resolution

12.1 Governing Law

These Terms are governed by and construed in accordance with the laws of the United Arab Emirates, including but not limited to:

  • UAE Federal Civil Code (Federal Law No. 5/1985)
  • UAE Electronic Transactions and Commerce Law (Federal Decree-Law No. 46/2021)
  • UAE Personal Data Protection Law (Federal Decree-Law No. 45/2021)
  • UAE Child Digital Safety Law (Federal Decree-Law No. 26/2025)

12.2 Dispute Resolution

In the event of any dispute arising out of or in connection with these Terms, the parties shall first attempt to resolve the dispute amicably through good-faith negotiation for a period of 30 days.

If the dispute cannot be resolved through negotiation, it shall be submitted to the exclusive jurisdiction of the courts of the United Arab Emirates.

13. Communications

By creating an account, you agree to receive communications from Growly through the following channels:

13.1 Service Communications

We may send you essential communications related to the operation of the Service, including:

  • Account verification and security notifications
  • Important updates about the Service, including changes to these Terms or our Privacy Policy
  • Technical notifications (maintenance, downtime, security alerts)
  • Transactional messages related to your use of the Service

13.2 Product Communications

  • New features, updates, and improvements to Growly
  • Tips and recommendations for using the Service
  • Educational content related to child development
  • Surveys and requests for feedback
  • Promotional offers related to Growly services

13.3 Communication Channels

Communications may be delivered via:

  • Email (to the address associated with your account)
  • Push notifications (if enabled on your device)
  • In-app notifications
  • SMS or text messages (if you provide a phone number)
  • Messaging platforms such as WhatsApp (if you provide a phone number)
  • Social media platforms where you follow or interact with Growly

13.4 Opting Out

  • Using the unsubscribe link in any email
  • Adjusting notification settings on your device
  • Contacting us at claim@wegrowly.com

14. Changes to These Terms

We may update these Terms from time to time. When we do:

  • We will update the "Effective Date" at the top of this page
  • For material changes, we will notify you via email or in-app notification
  • Continued use of the Service after changes take effect constitutes your acceptance of the updated Terms
  • If you do not agree with the updated Terms, you must stop using the Service

15. Contact Us

If you have questions or concerns about these Terms:

Email: claim@wegrowly.com
Website: wegrowly.com

We will respond to all inquiries within 30 days.

These Terms of Use are written in plain language to help you understand your rights and obligations when using Growly. If anything is unclear, please contact us.