The parenting companion for every decision you face about your child

Every conversation builds Growly's understanding of your child. Combined with child development science, this gives you advice that's both expert-level and deeply personal to your family.

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Your child will ask you something tricky today. Next time, you'll have Growly.

83%of activity recommendations parents say they'd try or already do
Featured inGEMS Rewards

One app for daily questions, activity planning, and development goals

Ask any parenting question — get expert advice tailored to your child

Voice or text — Growly answers as the right expert for the topic (psychologist, coach, nutritionist), calibrated to your child.

Activity recommendations personalized for your child

Know which activities are actually right for your child

Recommendations matched to your child’s age, temperament, and current activities. Regular classes, one-time experiences, or skill-building ideas.

Home briefing with weekend ideas

Never run out of weekend ideas that don’t involve a screen

Fresh weekend ideas every week, matched to your child’s interests and goals. No more “what should we do on Saturday?”

Shared family calendar with scheduled activities

See your child’s full week in one place

All classes, camps, and sessions in one calendar. See the full picture and how it aligns with their development.

Child development profile showing progress across domains

Know what to focus on at every stage

A living profile across cognitive, social, physical, and personality development. Updated automatically from every conversation.

Sergei, founder of Growly

From the founder

Hi, I’m Sergei — founder of Growly.

We are raising our kids for a future we can’t see. The instincts we inherited, the advice passed down — they were built for a different world. I believe every parent deserves to actually know their child — deeply, specifically, over time. Not a general profile. This child.

Read our manifesto

One app for the whole family

Invite the people who help raise your child. They see what they need — nothing more.

Parent view with full AI-powered parenting tools

Parent — that's you

Full access

AI chat, recommendations, goals, development profile, calendar — everything to make informed decisions.

Growly

Calendar

Week
Month
<Mar 10–16>

Mon

10

08:00–14:00School
17:00Football

Tue

11

08:00–14:00School

Wed

12

08:00–14:00School
17:00Football

Thu

13

08:00–14:00School
17:00Football

Fri

14

08:00–12:00School
17:00Football

Sat

15

09:00–14:45Coding Club
15:30Athletics

Sun

16

—

Schedule updated

Friday football moved to 16:00

Caregiver

Calendar & notifications

Nanny, grandparent, or driver sees the schedule and gets notified of changes. No chat, no profile, no AI advice.

Growly
🦊Alex

Hey, Alex! What's up? 👋

Weekly Streak

M
Mon
T
Tue
W
Wed
T
Thu
F
Fri
S
Sat
S
Sun

Today

07:30

School

British Curriculum · 6D

17:00

Football Academy

Tomorrow

07:30

School

British Curriculum · 6D

17:00

Football Academy

Focusing on: Prepare for a dog

Change

Dog Walking Shadow Experience

Accompany a neighbor or local dog-walking service on a scheduled walk...

Weekly Dog Care Helper

Help with feeding, brushing, and cleaning up after a dog once a week...

Dog Body Language Workshop

Attend a short local session or online interactive class...

My Day
Activities
Calendar

Your child

Own goals, own schedule

Their own daily view — calendar, streaks, goals they pick. Building independence with your guidance.

Invite by email

One click. Link expires in 30 minutes — no stale invites floating around.

You control the role

Caregiver gets calendar only. Co-parent gets full access. Set per child.

Revoke anytime

One tap removes access. No data lingers on their side.

The science inside every answer

Built on 10 developmental frameworks. Calibrated to one child — yours.

Eight age stages. Six specialist roles. Every answer matched to where your child is and what they need.

0–1
Infancy
attachment
1–3
Toddler
language
3–5
Imagination
play
5–7
Early School
structure
7–10
Competence
logic
10–12
Preteen
peers
12–15
Early Adolescence
identity
15–18
Late Adolescence
direction

The frameworks

Vygotsky · Piaget · Erikson · Bowlby · Bandura · Montessori · Bronfenbrenner · Rothbart · Thomas & Chess · Big Five

The specialist roles

Crisis · School · Sport & Health · Behavior · Growth & Talents · Family

Never diagnosesYour child's name never enters the AIAge-appropriate by design

How Growly works

From setup to your first answer in about 5 minutes.

STEP 01

Tell us about your child

Name, age, temperament, interests, family context. Takes about 5 minutes — no medical history needed.

STEP 02

Ask anything

Voice or text. About behavior, school, sleep, food, screens, weekends — anything that comes up.

STEP 03

Get a personalized answer

Calibrated to your child’s age, temperament, and what you’ve shared before. Concrete steps, not generic tips.

STEP 04

Plan the week

Activity recommendations, weekend ideas, shared calendar with co-parent or nanny — keep momentum going.

Not another parenting app

Growly doesn't give generic advice. It gives YOUR child's answer.

Other apps

✕Generic advice for any child
✕Search → Browse → Guess
✕Start from scratch every time
✕No scientific foundation
✕Your child's data = their business

Growly

✓Learns YOUR child's personality & stage
✓Ask → Get a specific answer
✓Remembers everything from every chat
✓10 child development frameworks
✓Encrypted, consent-first, name never sent to AI

Sound familiar?

From real conversations with parents we listened to while building Growly.

“I have a 9-year-old and a teenager. What works for one doesn’t work for the other — different schedules, different interests, different everything. I just want someone to tell me: here’s what fits YOUR kid right now.”

Mother of two

Dubai

“My son has quit three activities this year. Each time I thought it was the right choice — but I was guessing. I’d love to stop guessing and actually understand what he needs before I sign him up.”

Mother of a 13-year-old

Abu Dhabi

“I spend over 2,000 dirhams a month on activities and I still don’t know if they’re the right ones. Too many options, no way to tell what’s actually helping — it’s overwhelming.”

Mother of two

Dubai

Your child's data is sacred

Real engineering — not a privacy badge. Here's what that actually means.

Multi-layered protection

Every piece of your child’s data — name, birthdate, conversations — lives behind multiple encryption layers. No single weak point. Even our own engineers can’t read it.

Nothing leaves Growly

Your child’s identity never reaches the AI. Your data is never used to train models. No advertisers, brokers, or analytics partners ever see it.

We never sell your data

Not to anyone, ever. Your child is not a product to monetize. We make money from subscriptions — period.

You’re always in control

Take everything you’ve shared with you, anytime. Delete your account and we erase your child’s data for good. No friction, no questions.

Built to UAE PDPL, the EU's GDPR, and the UAE Child Digital Safety Law.

Read our full privacy policy

Simple, transparent pricing

Try all features free for 14 days. No card required.

Growly Basic Plan

AED 59/mo

  • 1 parent — just you (no co-parent or caregivers)
  • Unlimited children
  • AI chat with an expert on your child
  • Personalized activity recommendations and weekend ideas
  • Custom goals and weekly briefing
  • WhatsApp reminders for calendar events
Most popular

Growly Family Plan

AED 99/mo

  • 2 parents (you + co-parent) — full access for both
  • Unlimited children
  • Unlimited caregivers (nanny, driver) with their own access
  • A separate interface for each child, with their own calendar and goals
  • Everything in Growly Basic, for the whole family

These are base prices. You may be eligible for partner pricing through schools, loyalty programs, or other partners — ask them directly.

Frequently asked questions

How does pricing work?
Try Growly free for 14 days, no card required. After that, choose Growly Basic (AED 59/mo or AED 499/yr — just you and your child) or Growly Family Plan (AED 99/mo or AED 849/yr — covers you, your partner, unlimited caregivers, and your kid’s own interface).
What age groups does Growly support?
Growly supports children from approximately 3 to 18 years. It automatically adapts its advice, activities, and development tracking to your child’s age — from toddler milestones and routines to school-age challenges and teenage development.
Is my child’s data safe with Growly?
Yes. Growly uses field-level encryption for personal data, your child’s name is never sent to AI. We comply with UAE PDPL, GDPR, and the UAE Child Digital Safety Law. You can request data deletion at any time.
What scientific frameworks does Growly use?
Growly draws on established child development research — from cognitive stages (Piaget, Vygotsky) and psychosocial development (Erikson) to attachment theory (Bowlby), temperament models, and social learning. The right framework is applied automatically depending on the question.
Can both parents and caregivers use Growly?
Yes. Growly supports shared access with different roles — parents get full access to profile, chat, activity recommendations, schedule, and settings, while caregivers see the shared calendar and activity notifications. Invite family members by email directly from the app.
What data about my child does Growly use?
We build a rich data model that already includes 15+ parameters: your child’s profile (age, temperament, interests), family context (cultural background, location, values), current activities, facts extracted from your conversations, and your feedback on recommendations. Over time, this model will grow to deliver even more precise and relevant guidance — including environmental context, developmental trends, and family dynamics.
How is Growly different from ChatGPT or other AI assistants?
Unlike general AI assistants, Growly builds a persistent profile of your child and remembers context across conversations. It combines child development science with your family’s specific situation — so every answer is personalized, not generic.

You face parenting decisions every single day.
Now you know where to turn.

Set up in 5 minutes. 14 days free, no card required.

Get Started Free

Works on any device