Media
Growly releases, brand assets, and media inquiries.
7 May 2026
UAE-Based Founder Launches Growly, the AI Parenting Companion for a Generation Raising Children in a Rapidly Changing World
Growly (wegrowly.com), an AI-powered parenting companion that gives parents expert, child-specific guidance for the everyday decisions of raising a child — and takes the daily load off their plate — so they can focus on their child's development and family relationships, has officially launched in the UAE.
- Company
- Growly Limited
- Incorporated
- Abu Dhabi Global Market (ADGM)
- Founded
- April 2026
- Founder
- Sergei Andriiashkin
- Available at
- wegrowly.com
- For
- Parents of children aged 3–17
About Growly
Growly is an AI parenting companion for parents of children aged 3–17. The platform combines a persistent, evolving profile of each child with evidence-based guidance grounded in established child development frameworks to deliver personalised guidance, activity recommendations, and family coordination tools. Growly is designed for healthy, mindful technology use — to give parents more time and attention for their children, not less. Growly Limited is incorporated in Abu Dhabi Global Market (ADGM), and the product is available on any device at wegrowly.com.
About the Founder
Sergei Andriiashkin has more than 25 years of go-to-market, product, and marketing experience across MENA, CIS, and Southeast Asia, spanning retail-tech, fintech, and telecom — alongside extensive work with businesses serving children and families, including networks of educational camps, children's nutrition, and robotics. He is a UAE resident, a GEMS parent of an 11-year-old son actively engaged in educational and enrichment activities in the UAE.
Brand Assets
Founder Photo
Product Screenshots
Home, child profile, AI guidance, activity recommendations, and family calendar.
Media Coverage
Recent coverage will appear here as Growly is featured. For interview requests, see media contact below.